Let’s change the way we change
The big picture
Today, humans stand at a turbulent crossroad.
Shifting to a new way of thinking, working and living, is essential — not optional — for our companies, organizations and for our communities. From this crossroad, we can see the decline of our dominant, failing paradigm and the emergence of a new forward-thinking one.
More and more people are becoming change makers, investing time, skills and energy to get to new results. But these results are sometimes too slow, have limited impact or are not sustainable.
It is time to energize and activate this momentous and urgent shift. It is time to embody a new story. This is why we created the Change Makers Factory®.
The change makers factory purpose & mission
At CMF,
our purpose is to help create a healthy and sustainable balance between humans, organizations and the planet. Now.
we uncover, activate and empower local change forces in for-profit and non-profit organizations, and help you to make an impact in your organization and sphere of influence.
The new context
We need to change the way we change.
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Organizations often deal with several changes at the same time; change that is ongoing and accelerated requires us to be smarter, strategic.
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We have learned that the best way to change practices is no longer vertical (top-down, bottom-up) but horizontal, through peer-to-peer interactions and actions.
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Change strategies must be designed with a holistic approach — starting with the individual and moving horizontally toward the systemic.
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The change makers of today should be the leaders of our organisations tomorrow.
What is a change maker?
“Change maker” can be defined as a movement maker who brings to life new habits of thinking, working and living.
Change makers are people of all colors, genders, professions, ages and backgrounds.
Change makers want to help others embrace the possibility of change, involve them in new paths of action, and move them through obstacles.
Who & where are they?
Change makers can be anywhere within an organization. Peer-to-peer change works when there are change makers at every level. The goal is to activate 10 to 15% of the people inside an organization. The more change makers spread throughout the organization, the more successful the changes will be.
The factory is a space where people can learn to use tools, processes and methods for a common goal.
It’s for focused creating and skills-building that can reach and house diverse groups of people.
The drivers that make it work
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Holistic approach
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Local peer-to-peer change force
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High impact tools and methods
3 areas of skills-building
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Awareness and ignition
Embody your intention and ignite the change
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Narrative power
Use narrative and story-creation to frame ideas and move others
to new understanding and action
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People activation
Move forward with your peers towards a broader sphere of influence
To get new results
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A team of people activated and ready to co-lead and facilitate change quickly, creatively, with confidence.
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New practices and work habits that achieve and sustain your goals in a complex world.
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Identification and promotion of the next generation of leaders necessary for your organization and society.
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A larger pool of people that can get to new solutions and needed changes at every level inside your organization.
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Inclusion and alliance of employees, customers and members of society in the mission and purpose of your organization.
The training path
Using a real change scenario that needs to be implemented in your organization
Create a change force:
36 hours of training labs and virtual work spaces
+ Take-aways | Materials
+ Certificate CMF
+ Personal Change Maker Kit
Training groups of 16 people.
◢ STARTING POINT
Strategic meetings
Identification of change scenarios and potential change makers
Virtual or on-site
◢ MODULE 1
Awareness and ignition
Discover what and why to be a change maker.
Dive into your intention as change maker: alignment check.
Get clarity on how change works in human beings.
Skills of a change maker: define your personal journey.
2 days | Virtual or on-site
◢ MODULE 2
Narrative power
Create narratives for your change challenge.
Discover how to get to awareness, empathy, strategy, sequence, organization of ideas, and story creation with your communication.
Know how to create connective and strategic communication that moves audiences to action
Practice a set of thinking and narrative tools to incorporate in daily work.
2 days | Virtual
◢ MODULE 3
People activation
Learn how to create and drive a change community.
Design your workshop to co-build the next actions for change.
Practice a real-case group facilitation.
Improve your active listening and questioning skills for meetings and group conversations.
2 days | Virtual or on-site
Shall we talk?
CMF cocreators
Florence Hunot Cortés
Serial entrepreneur for 24 years, Florence Hunot Cortés leads companies that she has founded or co-funded, with a clear purpose: help human beings and organizations design and implement a better future. Now.
She mentors and trains change makers, leaders, and their teams both in private and public organizations. The result is success in adapting themselves more quickly to our uncertain and fast changing world as well as achieving necessary transitions.
Change thinker and maker herself, she has been leading cultural and managerial transformations in big companies and administrations for 20 years. She’s also a speaker and author of 5 books about change and project and crisis management.
Currently she works and lives part time in France and part time in Spain, developing her company Butterfly Solutions. Together with Jenifer L. Johnson, she has created the change makers factory.
Jenifer L. Johnson
Jenifer L. Johnson is a narrative strategist, communication activist, writer and entrepreneur. The essence of her professional life has been to find solutions to complex problems through the construction of new narratives.
She has spent the last two decades advising business teams, scientists, political leaders, educators and activist groups on how to craft their ideas into clear stories they can use to effectively connect with others and activate needed change.
Jenifer brings to the table a wealth of international experience that includes HIV health activism in the streets of Barcelona, working as a lobby strategist in Washington DC, designing programs for European NGOs, and creating new narratives in public health with the governments of Spain and Catalunya the United States.
She is the founder of the company StoryMind Inc. and cocreator and author of The Storyboard Method, a pathway that helps people communicate their ideas with purpose and shared meaning. Her current mission is to help bring people’s visions, words and ideas to life with the mantra of: “Those who shape the stories, shape the future”.
CMF team
Josep Cosials
Skills development facilitator and executive coach, Josep is also an artist specialized in public space and social change. He is devoted to inspiring and activating individual and collective leadership for a more respectful, sustainable and creative world.
With 10 years previous experience managing and partnering business from inside HR, during the last 7 years Josep has been conceptualizing and facilitating training programs and workshops as effective multi-sensorial learning experiences. He uses tools and mindsets like coaching, The Leadership Circle and performing arts pedagogies (expressive movement-based work).
As an artist, Josep has worked as an actor and creator in different theater companies and is co-founder of Eléctrico 28. This collective is specialized in street arts and seeks the real connection between citizens and their territory. He has worked in theaters and festivals in Spain, Austria, Norway, France, Italy and Germany.
Josep brings multiple perspectives to face the complexity of this world. He’s always ready to activate change and use creative filters to have a greater impact on the environment. Always ready to have a coffee and shape a new radicality.
Thibaud Guény
Entrepreneur since 2016, Thibaud has supported individuals as well as teams to reinvent themselves, innovate and transform. His purpose: to activate meaningful projects and build a more fraternal world.
Thibaud is passionate about and a specialist in marketing, innovation and the corporate social responsibility of consumer products with over 20 years of experience. He relies on this expertise together with his consulting activities to help innovate faster and more effectively.
He trains and supports Change Makers by revealing their potential and to make the best use of that potential within their organization and ecosystem.
What he loves: to activate, impact, innovate with purpose.
His Super Power: generating collective intelligence.
Iamena Crolla
Iamena has spent 15 years working in the renewable energy sector as part of the executive board of Akuo Energy Group where she led an intercultural team of more than 60 people within 6 regions and managed yearly budgets of over 800 Million Euros.
She brings wide international experience, speaking 4 languages fluently and having led complex projects and diverse teams in many countries.
She has now decided to focus on some aspects of her professional background linked with organizational design, company culture and leadership with the aim of strengthening the impact on society through her actions.
She is the founder of “Radical, free & performing people” a company whose mission is to contribute to an organization’s evolution toward more sustainable ways of working that align both the needs of people, and the needs of companies, to rise to the challenges of today’s world.
Currently she lives in Sicily with her family where she develops a project mixing tourism, design and permaculture.
The CMF Manifesto
We, at the change makers factory, share a common consciousness about environmental destruction, economic disparity and social injustice.
Today, humans stand at a turbulent crossroad questioning the fundamental assumptions and rules by which society operates. From this crossroad, we can see the decline of our dominant, failing paradigm and the emergence of a new forward-thinking one.
Those of us who are committed to giving shape to this new paradigm recognize the ruptures at different levels of the current system: ecological, technological, economic, organizational and ethical. These ruptures are all interconnected. Shifting to a new paradigm, a new way of thinking and living, is essential, not optional. Not for our companies nor for our communities.
Therefore, a small group of people from different countries, cultures, backgrounds and with different professional expertise decided to act and create the Change Makers Factory (CMF).
It is time to energize and activate this momentous and urgent shift. It is time to write a new story. To act while we still can.
Change maker defined:
“Change makers” can be defined as movement makers who bring to life new habits of thinking, working and living. They are people of all colors, genders, ages and backgrounds. Those who join and participate in the change makers factory will be able to help others embrace the possibility of change, involve them in new paths of action, and help them move through obstacles.
Our purpose
Our purpose is to help create a healthy and ongoing balance between humans, their impact, and the planet. Now.
Our mission
In order to embody this purpose, more change makers are needed.
As a consequence, our mission is to uncover, activate and empower global and local change forces in for-profit and non-profit organizations, and help them to make an impact in their sphere of influence.
Types of change makers: internal and external
An internal change maker is a doer, a facilitator, a leader, and often, an early adopter who influences and acts inside his or her company or institution to achieve a needed change.
An external change maker is a citizen, volunteer, activist or specialist, who individually influences and acts to effect changes in his or her community, city or country.
Mechanics of change:
More and more people are becoming internal and external change makers. They invest time, skills and energy to get new results. But these results are sometimes frustratingly inadequate, too slow, of very low impact or simply unsustainable.
The difference between low and high impact hinges on the existence of a new story to tell ourselves, and one that engages and activates others.
Change strategies must be designed with a holistic approach — starting with the individual and moving toward the systemic. At change makers factory, we are not all experts in decarbonization, organic agriculture or climate science, but we are specialists in the mechanics of change; we inspire and activate makers of change.
Our beliefs and values
• We believe that the change makers themselves are the most powerful levers to convince and engage people around them if they are aligned with their own clearly identified purposes and values.
• We believe that citizens and workers can become local and global change makers if they are well-prepared and skilled in the use of high impact tools and critical thinking.
• We believe that companies and institutions urgently need local task forces of change makers, ready to activate the important transformations which are and will be required.
• We believe that change makers need a gathering place; we therefore reclaim the metaphor of the factory. Our factory is
- A place where people can be together, think together, and make things with others;
- A place where people can learn to use tools, processes and methods for a common goal;
- And a space of learning and creating that can reach and house diverse groups of people.
• We believe that change makers need to be visible and valued, so that they can be promoted, recruited, and supported by others in their community or organization.
You, as a leader & a change maker in a for-profit or non-profit organization:
If you want to activate a new paradigm and creative solutions with a growing number of people in this unprecedented crossroads; if you want to give shape to a new story and bring together a powerful task force, we invite you to join us and discover how our factory works.
Supporting this manifesto will be an important step.
The next step we can take together.
Want to change the way you change?
Let’s begin a conversation
